News Release

SIMA unveils new tagline at 2025 Annual Leadership Conference

“Empowering Canada’s Investment Industry”

October 16, 2025 (Toronto) – The Securities and Investment Management Association (SIMA) unveiled its new tagline, “Empowering Canada’s Investment Industry,” at its 2025 Annual Leadership Conference in Toronto. The announcement marks the final phase of the association’s rebrand from the Investment Funds Institute of Canada (IFIC) to the Securities and Investment Management Association earlier this year. The tagline reflects SIMA’s purpose and commitment to fueling economic growth, fostering innovation, and creating greater opportunities for all Canadians.

The tagline, announced by Andy Mitchell, SIMA’s President and CEO, marks a milestone in SIMA’s transformative journey as members, partners, and industry leaders gathered for the Annual Leadership Conference. “Empowerment isn’t something we declare. It’s what our members have defined, and it’s what drives our purpose,” said Mitchell. “At SIMA, we carry forward the strength of our deep history while we champion a thriving, resilient investment sector. Our members oversee more than $4 trillion in assets, serving over 20 million investors and contributing meaningfully to Canada’s economic prosperity.”

Mitchell introduced a video at the conference showcasing perspectives from leaders across the investment industry on what an empowered industry looks like. In their words, it is agile, forward thinking, transparent, dynamic, innovative, solutions-driven, client-centric, and accessible to all Canadians.

SIMA has evolved its mandate to include support for capital markets, wealth management and asset management, positioning the association as the unified voice of Canada’s investment sector. Through thought leadership, proactive advocacy, and data-driven insights, SIMA addresses the most pressing issues facing asset managers, wealth managers, and capital markets participants.

“As Canada’s investment industry continues to evolve, SIMA is committed to working with members, regulators, and policymakers to build a resilient, innovative sector that drives long-term economic growth,” Mitchell added.

About SIMA

SIMA empowers Canada’s investment industry. The association is the leading voice for the securities and investment management industry, which oversees approximately $4 trillion in assets for over 20 million investors. Our members—including investment fund managers, investment and mutual fund dealers, capital markets participants, and professional service providers—are committed to creating a resilient, innovative investment sector that fuels long-term economic growth and creates opportunities for all Canadians.

For more information

Christine Harminc
Director, Communications and Public Affairs
charminc@sima-amvi.ca 
416-309-2313